1. RESEARCH

Understand the market before you create the content.

We'll use AI and research tools including Google, YouTube, vidIQ and other appropriate sources to investigate your niche.

We'll look at:

What prospective customers are searching for and asking.

What your competitors are doing on YouTube.

Which subjects are already well covered.

Where potential content gaps and opportunities exist.

Which questions may indicate genuine commercial intent.

The goal isn't simply to find subjects that could get views.

It's to identify subjects that matter to the people your business wants to attract.

2. POSITION

Decide exactly who your channel is for.

We'll define:

Your ideal viewer and prospective customer.

The problems and questions your business can credibly address.

Your areas of expertise.

Your core content pillars.

Your channel proposition.

The commercial purpose of the channel.

By the end of this stage, you should be able to explain exactly who your channel is for, why they should watch and what you want the channel to become known for.

3. BUILD

Turn the strategy into an actual YouTube channel.

We'll create and configure the channel around the audience you've identified.

That includes:

Channel positioning.

Description and basic branding.

Essential settings.

Your initial topic bank.

Your viewer journey.

Appropriate calls to action.

Your first group of video subjects.

At this point, we're no longer talking about starting a YouTube channel.

You'll have one.

4. PUBLISH

Turn your expertise into useful video content.

We'll establish a practical process for taking the knowledge already inside your business and turning it into videos your prospective customers can discover and watch.

You'll develop a repeatable workflow:

Topic → Plan → Record → Edit → Package → Publish

We'll work on video structure, titles, thumbnails, descriptions and appropriate calls to action.

Most importantly:

You'll start publishing.

The objective isn't perfection.

It's to establish a process your business can actually continue.

5. ESTABLISH

Build the system that keeps the channel going.

During the final stage we'll begin reviewing what you're learning from your content and establish your ongoing publishing process.

We'll refine your topic bank, review your calls to action, look at the early information YouTube provides and create your next 90-day content plan.

So when the implementation programme ends, you don't finish with:

"Now what?"

You finish knowing what you're going to create next and how you're going to create it.

What Should You Have By Day 90?

If you've implemented the programme, the objective is that you'll have:

✓ A clearly defined ideal viewer and prospective customer.

✓ Evidence-based research into your niche and competitors.

✓ Clear channel positioning.

✓ Defined content pillars.

✓ A properly created and configured YouTube channel.

✓ A commercial viewer journey and appropriate calls to action.

✓ A growing bank of relevant video subjects.

✓ Published substantive video content.

✓ A repeatable process for creating and publishing future videos.

✓ An understanding of the basic YouTube data you'll use to evaluate your content.

✓ Your next 90 days of content planned.

In other words:

You'll have built the channel — and you'll know how to continue building it.